Research-Headers
Events and Exhibition
MAHAVIR has attended most international Telecom exhibitons & Events around the world...
Mobile Advertisement
| Mobile Advertising Solution (Video Flash) enables you to play a significant roleWithin the mobile advertising ecosystem. It enables you to offer brands the ability to deliveradvertising to your subscribers through relevant interactions that fit their lifestyles. Becauseadvertising is based on subscribers’ stated permissions and preferences, it is relevant and fits their lifestyles. Advertising inventory is aggregated across multiple mobile operatorsto provide the kind of scale valued by advertisers and marketers. |
| Mobile Operators |
| Mobile Operators by enhancing the value of your media inventory, so you can become a full Participant in the mobile advertising value chain. The Solution creates responsive and targeted, High-reaching media that is particularly valued by advertisers. The media is then made readily Available to advertisers. |
| Brands, Marketers, Media buyers and Sellers |
| Brands, Marketers, Media buyers and Sellers by providing access to a highly responsive, scalable and effective dialogue media that is permission and preference-based and can be targeted to Specific user profiles. Media buyers and sellers access a simple interface for booking campaigns and receiving consistent reporting. A single entry point provides access to the inventory of multiple mobile operators. |
| Subscribers |
| by providing them with valuable
information and offerings from the brands they are
most interested in, while enabling them to retain
control of their personal information and prefer -
ences. Subscribers' privacy is always safeguarded
with a new technology and with USSD integrations mobile operators can thrive new revenue heights by adding advertisement portfolio today to their revenue stream.
They can now show Video (compressed Content) flash of 10 sec of advertisement using USSD of operators and can become an independent advertisement company. |
| Operations example |
| The ad reaches a mobile phone but vanishes after a certain time period. During this time, the user can choose to ignore the message or can respond to it.
"The subscriber hears a beep from his mobile when it gets a flash ad message and it gets deleted if not retrieved for a period of a few minutes." "This works on a USSD push technology on GSM phones, and is not bandwidth dependent. It will work on 2.5G also" For instance, if a user wants to activate a service, he has to press 'ok' for yes, or 'cancel' for no. This not only enables users to exercise a choice; it also gives advertisers an opportunity to know the consumer’s interest in real time. |
| Market Size |
| According to eMarketer’s latest report, the global advertising market size is continuing to grow despite the recession. Worldwide ad spending will total $496.9 billion in 2011, up from $475.7 in 2010. The growth rate did slow somewhat, with a 4.5% growth rate in 2011 vs a 5.8% growth rate in 2010. This ad spend encompasses a range of advertising mediums, including directory listings, online ads, magazine ads, newspaper ads, outdoor ads like billboards, radio ads and TV commercials.
The online advertising market size is playing a big role in these robust numbers. Advertisers will spend $80.2 billion globally in 2011, which is a 17.2% growth from last year. Mobile Advertisement is to be an revolution in the advertising industry. |
